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Marketing to a New, Unknown Market Case Study |
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The Client: Fine Jewellery Manufacturer The Challenge: The client, having decided to forward integrate into fine jewellery retailing, required an integrated marketing and communications plan to ensure the success of their new initiative. The Results: This client, an established and successful manufacturer of fine jewellery, realized that an opportunity existed to offer high-end fine jewellery at value prices. In order to ensure the successful launch of the new venture, the client realized that a comprehensive marketing and communications plan needed. Evolvigent Strategic Consulting, after careful research and analysis, helped to refine the business concept and value proposition, developed target segmentation, developed a creative brand and a brand positioning plan, created marketing collateral, and developed a three year detailed communications plan that was both comprehensive and measurable in results. |
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© Copyright 2010 Evolvigent Strategic Consulting. All Rights Reserved. |
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