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Market Research Case Study

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The Client:

Shopping District Development organization serving over 400 retailers and merchants.

The Challenge:

Develop a better understanding of the existing consumers that visit this once thriving shopping district.

The Results:

Evolvigent Strategic Consulting helped the Directors of this organization to better position and market this shopping district and restore it to its previous vitality. Through diligent research and analysis, Evolvigent was able to determine that over the years, critical changes had occurred in the demographic and psychographic make-up of its clientele, resulting in decreasing profitability. Evolvigent then recommended that the shopping district reposition itself to once again attract a more affluent clientele for its retailers and merchants.

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