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• What is your company's market size ?
• What is your company's market share ?
• What is your market penetration ?
• What are your opportunities and threats ?

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Financial Markets

• What is the state of the financial markets?
• How does it impact your company?
• How will monetary policy affect your company?

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Government

• What government programs can benefit your company?
• What is the government’s fiscal policy?
• How will it affect your company?

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Media

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Trends

• What are the general business trends?
• Are companies investing and in what?
• Can your company capitalize on any trends?

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Technology

• What are the technology trends now and in the near future?
• Can you employ new technologies to disrupt your marketplace and create an advantage for you?

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Potential Competitors

• Are there any potential competitors that may threaten your market?
• What markets do they presently serve?
• Can your company serve their markets?

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Other Suppliers

• What other suppliers exist that can help your company grow?
• Can they be more effective in providing optimal service than your present suppliers?

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Your Suppliers

• How effective are your suppliers in providing optimal service?
• How capable are they of helping you grow your business?
• Are they a strong link in your value chain?

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Potential Partners

• Are there any companies out there that complement your products or services?
• What are the possibilities of growing your business through strategic partnerships?

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Your Company

• What is your market size?
• What is your market share?
• What is your market penetration?
• What are your opportunities and threats?

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Buyers & Clients

• What are your buyer's profiles?
• What are their needs?
• Are they the end-users?

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End-Users

• Who are the end-users of your product or service?
• How influential are they in the decision-making process?
• What are their needs?

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Competitors

• Who are your competitors?
• What are their profiles?
• How much bigger or smaller are they?
• What are their strengths and weaknesses?

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Opportunities

• What opportunities exist to grow your markets?
• What opportunities exist to develop new markets?
• How can your company grow through new opportunities?

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Potential Partners

• Are there any companies out there that compliment your products or services?
• What are the possibilities of growing our business through strategic partnerships?

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